
As a medical journalist, my role often involves stepping into aesthetic clinics to understand where medicine ends and perception begins. During a recent visit to Viva Aesthetic Clinic, I spoke with Dr. Deepam Shah about one of the most frequently discussed—and often misunderstood—procedures in aesthetic dermatology: Skin whitening treatment in Mumbai. The discussion moved beyond marketing terms, focusing instead on medical rationale, patient expectations, and safety.
According to details shared on his official profile and reinforced during our conversation, Dr. Deepam Shah is a qualified dermatologist with formal training in clinical and aesthetic dermatology. His educational background and years of hands-on experience have shaped a practice that combines evidence-based skin care with procedural dermatology.
Recognized by patients as both a Dermatologist in Mumbai and an experienced Skin Specialist in Mumbai, Dr. Deepam Shah explained that cosmetic skin treatments demand the same diagnostic rigor as medical dermatology. Skin tone concerns, he noted, are rarely isolated issues and often intersect with pigmentation disorders, sun damage, hormonal factors, or post-inflammatory changes.
Dr. Deepam Shah’s clinical experience spans medical dermatology, aesthetic procedures, and long-term skin health management. During the interview, he emphasized that skin whitening is not about altering one’s natural identity, but about addressing uneven tone, hyperpigmentation, and dullness caused by environmental or medical factors.
Patients seeking Skin whitening treatment in Mumbai often arrive with preconceived notions shaped by social media. Dr. Deepam Shah highlighted the importance of correcting misconceptions early in the consultation process, explaining what treatments can realistically achieve and what they cannot.
From a medical standpoint, skin whitening treatments are not a single procedure but a spectrum of interventions. Dr. Deepam Shah outlined that treatment plans may include:
The choice depends on skin type, underlying pigmentation issues, and patient history. He stressed that treatment selection must be individualized, particularly in Indian skin types, where improper intervention can worsen pigmentation.